diff --git a/README.md b/README.md
index 4fb31ca93..b4d83c2a9 100644
--- a/README.md
+++ b/README.md
@@ -10,7 +10,7 @@ Pillow is the friendly PIL fork by [Jeffrey 'Alex' Clark and
 contributors](https://github.com/python-pillow/Pillow/graphs/contributors).
 PIL is the Python Imaging Library by Fredrik Lundh and contributors.
 Development is supported by:
-- [Tidelift](https://tidelift.com/subscription/pkg/pypi-pillow?utm_source=pypi-pillow&utm_medium=readme&utm_campaign=enterprise) (since 2019)
+- [Tidelift](https://tidelift.com/subscription/pkg/pypi-pillow?utm_source=pypi-pillow&utm_medium=readme&utm_campaign=enterprise) (since 2018)
 - [Thanks.dev](https://thanks.dev) (since 2023)
 - [GitHub Sponsors](https://github.com/sponsors/python-pillow) (since 2026)